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Face color is a gray area for many people when it comes to applying makeup. Though it can be a bit daunting, there is no shame in admitting that you have little to no idea what you are doing and are looking for help. There are a few quick tips you can follow when it comes to the application of face color that can make all the difference in the world. The first tip is that color should only be added to places where you naturally gain color from the sun.
This means that when applying something like bronzer, you should only touch the high points of the face like the apples of the cheeks, the temples, the chin, and the bridge of the nose. If you were to go out and get a tan, the last place that would tan is the hollows of your cheeks or your jaw line, so avoid these areas unless you are using a contour powder to slim these areas. Now if you are using contour powder you do want to hit your jaw line with it, the sides of your nose, and the hollows of your cheeks which are just below the apples of your cheeks and are visible when you suck your face in.
With bronzer or any face color for that matter, you always want to go light to start off with and then add color as you see necessary. It is always better to have too little color on your face than it is to have too much. Bronzer is meant to enhance your color, not stand in for a tan so keep that in mind while applying. When it comes to blush, the same rules apply, you need to focus your color on the apples of your cheeks or the part of your cheeks that is rounded when you smile. You want to make sure that you blend your color up your cheek bone toward your hair line so that you get a gentle wash of color rather than a concentrated clown effect. As with any face color, start light then build your way up to the intensity that you like.