August 27, 2010, Newsletter Issue #384: Black or Brown Mascara?

Tip of the Week

In my humble opinion, you should go with black mascara, always black. I donít understand brown mascara. Itís just unnecessary. The point of mascara is to make your eyes stand out. Black does the trick in the best possible way. Hereís a little quick trivia for you that might come up in a Trivial Pursuit game at some point. The first mascara was invented by Eugene Rimmel in the 19th century. The word ďrimmelĒ still means mascara in French and Italian. Early mascara was made from coal dust mixed with petroleum jelly; probably not very good for your eyes. It came in a cake form that a chemist made for his sister MabelÖwhich eventually became the company Maybelline. Donít you just love makeup history class? The modern form of it didnít get introduced until 1957 by the great beauty pioneer Helena Rubinstein. I donít think any of the early inventors of mascara would have come up with a brown version. So in honor of them, go with black.

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