You may like to shop at the Mall and your local department store. Or, you may prefer shopping at a mass merchandiser in your hometown. An example of products sold by company to consumer would be Avon or Mary Kay. We all know e-commerce is about buying on the Internet.
Whichever way you choose to purchase your cosmetics is entirely a matter of personal preference.
To answer the question, the leading mass brand in the U.S. is Cover Girl, owned by Proctor & Gamble.
Look for Cover Girl`s Eyeslicks gel eyecolor in cool, warm, and neutral tones.
It`s a shimmering shadow in a glide-on ultra smooth pencil. The gel based formula delivers color in frosted or matte finish and contains aloe and cucumber.
Use one quick stroke without tugging or skipping.
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