September 10, 2010, Newsletter Issue #386: Multiple Purposes for Clear Mascara

Tip of the Week


Clear mascara sounds like an oxymoron. When you think of mascara, you think of dark, black, thick lashes, right? Isn’t the whole point of mascara to add definition and drama? So how will you achieve that with a see-through cosmetic? Well actually, you don’t.


If it’s a more natural look you are going for, then grab a tube of clear mascara. This no-color gel-based product can be used on lashes to lengthen and define without adding any heavy dark color. It subtly opens the eyes up and they will look naturally long and lush—like you were just born with perfect lashes! You can also use this colorless mascara to shape and define your brows. One swipe will hold them in place all day.

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