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The point of mascara is to make your eyes stand out. Black does the trick in the best possible way. Here's a little quick trivia for you: The first mascara was invented by Eugene Rimmel in the 19th century. The word “rimmel” still means mascara in French and Italian. Early mascara was made from coal dust mixed with petroleum jelly; probably not very good for your eyes. It came in a cake form that a chemist made for his sister Mabel… which eventually became the company Maybelline. Don't you just love makeup history class? The modern form of mascara didn't get introduced until 1957 by the great beauty pioneer Helena Rubinstein.