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A makeup artist never usually applies makeup to a bare face. To ensure the makeup lasts all day, a primer is used to "prep" the skin. A simple moisturizer can act as a makeup primer. Just give your moisturizer about five minutes before you apply foundation. If you want your makeup to look ultra smooth and last as long as possible, you can invest in a specific makeup primer. A primer is a lotion or cream that is applied directly under makeup to smooth out the skin, even out redness and help skin retain moisture.